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The inaugural Southwest Airlines Showcase at Cedar Crest is a televised amateur invitational spotlighting the talents of top college-aged golfers from diverse and historically underrepresented groups. The 54-hole stroke play event will feature concurrent championships for exceptional fields of 21 men and 21 women.

The tournament will debut with 3 days of live coverage (1:30 - 4:30pm CST) on GOLF Channel November 13-15, 2023.


Preceding the three days of competition there will be a Saturday evening gala dinner with a keynote speaker followed by a Sunday morning Am-Am event whereby each contestant will anchor a team of up to four amateurs for an 18-hole outing. During the morning of each day’s competition, the schedule will allow for conferences, seminars, and job fairs, not only for the participants in the event but for other area minority youth.
Eligibility criteria will include but not be limited to:
- Must be an amateur (as of Nov. 15, 2023)
- Top 10 highest ranking individuals per aggregate rankings of Showcase Selection Committee
- Highest finishing eligible participant in allied events
- Special invitation

The final field of contestants is scheduled to be announced in mid-September of 2023.

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  •  Fee:

    • Fees are covered by the I AM a Golfer Foundation and include 54 holes of competition, Sponsor Am outing or practice round(s), airfare, lodging, meals, professional development activities, a player gift package, and more!


    • Air transportation provided by Southwest Airlines 
    • Players and families will be shuttled from the Dallas Love Field Airport to the OMNI Hotels & Resorts Dallas on arrival day and from OMNI Hotels & Resorts Dallas to the Dallas Love Field Airport on departure day.
    • On tournament days, players will be shuttled from the OMNI Hotels & Resorts Dallas to Cedar Crest Golf Course and back to the hotel after their round.


    • Omni Hotels and Resorts is providing lodging for players at no cost. 

    Food & Beverage:

    • Provided by Southwest Airlines Showcase

    Schedule of Events: View Here

    • Each day will begin with breakfast at OMNI Hotels & Resorts

    Golf Course: Cedar Crest Golf Course

    • Founded in 1919, this A.W. Tillinghast classic gem hosted the 1927 PGA Championship won by Walter Hagen as well as the 1954 UGA Negro National Open won by Dr. Charlie Sifford. The historic golf course annually hosts the AT&T Byron Nelson Operation Appreciation Pro-Am as well as the Dallas Amateur Championship. 

    Tournament Yardages:

    Tournament Tees: 

    • Men - Black (subject to change)
    • Women - Gold (subject to change)

    Scoring and Rules Officiating:

    • Operations Partner: Salesmanship Club of Dallas 
    • Salesmanship Club of Dallas annually conducts the PGA Tours, CJ Cup Byron Nelson here in Dallas and is one of the tours top stops of the year. 


    TV Coverage: Golf Channel

    • Monday, Nov 13      -  1:30 - 4:30 p.m. CST
    • Tuesday, Nov 14       -  1:30 - 4:30 p.m. CST
    • Wednesday, Nov 15   -  1:30 - 4:30 p.m. CST

  • Location:

    • Cedar Crest Golf Course - 1800 Southerland Avenue, Dallas, TX 75203


    • Free and open to the public.
    • Entrance is located between the clubhouse and the cart barn. 
    • Spectators must always walk, remain clear of the fairway, and walk in the rough or on the cart path. 
    • There are no spectator golf carts available during the tournament. 



    • Hotel Partner - OMNI Hotels & Resorts Dallas located at 555 S. Lamar, Dallas, Texas, 75202 

    Food & Beverage: 

    • Spectators will be able to purchase food & beverage at their own expense through the clubhouse while on-site at Cedar Crest Golf Course. 
    • Cedar Crest Golf Course accepts cash and all major credit cards. 


    • Located in the clubhouse, near the practice range, behind #4 and #15 greens. 
  • Thank you for your interest in volunteering at The Southwest Airlines Showcase at Cedar Crest. We look forward to having you and making this a great event!

    Volunteer opportunities include: 

    • Sponsorship/Marketing
    • Event Operations (Starter, Marshal, Spotter, Set-Up, etc.)
    • TV Operations
    • Leadership of Micro-Activations (Special Dinners, HQ Visits, Player Arrivals, etc.)
    • Volunteers have the opportunity to assist with activities ranging from now through December. If interested in volunteering please click here to complete the 2023 Showcase volunteer form


    • Friday, November 10
    • Saturday, November 11
    • Sunday, November 12
    • Monday, November 13
    • Tuesday, November 14
    • Wednesday, November 15 

To learn more or get involved, contact This email address is being protected from spambots. You need JavaScript enabled to view it..



 Confirmed Leading Game Changers for The Inaugural Southwest Airlines Showcase at Cedar Crest Include:

Everett Whitten Jr., Howard University
Kris Stiles, San Jose State University
Greg Odom Jr., Howard University 
C.M. Mixon, University of Louisville 
Rondarius Walters, Prairie View A&M University 
Trey Rusthoven, Central Michigan University
Kendall Jackson, Howard University
Amari Smith, University of North Georgia 
Shyla Brown, McKinney, TX
Kaiyuree Moodley, UNC Charlotte 
Brenna Preap, Grand Canyon Univeristy
Allyn Stephens, University of Tulsa

and 30 more elite amateurs..!

If interested in being considered for the 2023 or 2024 Southwest Airlines Showcase please click here to complete.

Partners 2


To learn more or get involved, contact This email address is being protected from spambots. You need JavaScript enabled to view it..