The tournament will once again have 3 days of live coverage (1:30 - 4:30pm CST) on GOLF Channel November 11-13, 2024.
The 2024 Player application will open in early-April and be accessible here on this website. For questions or to get involved, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.
See a recap of the 2023 Showcase below.
WOW, What A Week!
Southwest Airlines Showcase at Cedar Crest
Saturday - SWA HQ Visit | Nike "Made to Play" Junior Golf Clinic | Tee Off Party
Sunday - Sponsor-Am | Trailblazers, Leaders, and Legends Dinner
Monday - Round 1 | By Way of Dallas x Eastside Golf | Dinner with Bob Sambol at Bob's Steak and Chophouse
Tuesday - Round 2 | Chasing Your Future with CHASE and SMU
Wednesday - Round 3 | Awards Ceremony
CONGRATULATIONS to all forty-two male and female competitors and THANK YOU for the support and helping us make it all possible!
In case you missed it, click here and see below for a quick recap of play:
Round 1: It was a thrilling first round with Houston-native and UTSA Grad Student Christian Rodriguez firing a -6 (65) to lead the way for the men while Howard’s Marley Franklin poured in 6 birdies in route to a -4 (67) to lead the ladies.
Round 2: South Dakota’s Emma Henningson was the talk of the day setting the women’s course record with an -8 (63) complete with a Hole-In-One on #15.
Final Round: Howard’s Gregory Odom Jr (-12) and Tulsa’s Allyn Stephens (-9) dominantly pulled away from their respective fields to capture the inaugural men’s and women’s championships.
The winners received the following:
- Custom Southwest Airlines Showcase at Cedar Crest Iconic Heart Trophy
- Airfare and SWAg Pack courtesy of Southwest Airlines
- Exemption into APGA event at TPC Sawgrass (Male winner)
- Exemption into APGA Juneteenth Celebration in Los Angeles (Female winner)
- Exemption into TX State Amateur Championship (must be TX resident)
- Exemption into LPGA Ascendant Monday Qualifier (Female winner)
The Showcase happens because of you, but we also need to extend a HUGE THANK YOU to our friends at Southwest Airlines, Louis L. Borick Foundation, CBRE, Chase, UT Southwestern, Omni Hotels & Resorts, City of Dallas, Cedar Crest GC and so many others. THANK YOU and we are excited for the opportunity to grow The Southwest Airlines Showcase at Cedar Crest and make it even bigger and better in 2024!
We’ll need your help to make it happen!
Please share this message, tell a friend, and also CLICK HERE to make your own end of year contribution in support of the I AM a Golfer Foundation this holiday season! Your support is greatly appreciated and helps us continue in our mission to be a catalyst for community renewal here in south Dallas through the Programming, Preservation, and Promotion of the historic Cedar Crest GC.
Thank you for your continued support!
The Southwest Airlines Showcase at Cedar Crest 2023
To learn more or get involved, contact This email address is being protected from spambots. You need JavaScript enabled to view it.
To donate, click HERE
Press:
Southwest Blog
Dallas Morning News
Amateur Golf
African American Golf Golfer's Digest
Univision 23 DFW
Avid Golfer (Pgs. 49 & 59)
Lone Star Golf
SMU Cox Today (Pgs. 54 - 57)
Texas Metro News