• Southwest Airlines Showcase At Cedar Crest

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The Southwest Airlines Showcase at Cedar Crest is a televised amateur invitational spotlighting the talents of top college-aged golfers from diverse and historically underrespresented groups. The 54-hole stroke play event will feature concurrent championships for exceptional fields of 21 men and 21 women.  

The tournament is brodcast accross the 3 days of live coverage (1:30 - 4:30pm CST) on GOLF Channel November 11-13, 2024.

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Click Here to see last year's event | Click Here to see 2023 Leaderboard

Preceding the three days of competition there will be a Saturday evening gala dinner with a keynote speaker followed by a Sunday morning Am-Am event whereby each contestant will anchor a team of up to four amateurs for an 18-hole outing. During the morning of each day’s competition, the schedule will allow for conferences, seminars, and job fairs, not only for the participants in the event but for other area minority youth.

Eligibility criteria will include but not be limited to:
- Must be an amateur (as of Nov. 13, 2024)
- Top 10 highest ranking individuals per aggregate rankings of Showcase Selection Committee
- Highest finishing eligible participant in allied events
- Special invitation

The Southwest Airlines Showcase at Cedar Crest winners will receive:
- Custom Southwest Airlines Showcase at Cedar Crest Iconic Heart Trophy
- Airfare and SWAg Pack courtesy of Southwest Airlines
- Exemption into APGA event 
- Exemption into TX State Amateur Championship (must be TX resident)
- Exemption into LPGA Qualifier (TBD)
- Exemption into Texas State Open
- Exemption into Texas Women's Open
Exemption into Dallas Amateur Championship

The final field of contestants is scheduled to be announced in mid-August of 2024.

Click Here to apply.

  • Player Application: CLICK HERE
    If interested in being considered for the 2024 Southwest Airlines Showcase at Cedar Crest please complete the application above.

    Entry Fee:

    - Fees are covered by the I AM a Golfer Foundation and include 54 holes of competition, Sponsor Am outing or practice round(s), airfare, lodging, meals, professional development activities, a player gift package, and more!
    - Air transportation provided by Southwest Airlines 

    - Players and families will be shuttled from the Dallas Love Field Airport to the OMNI Hotels & - Resorts Dallas on arrival day and from OMNI Hotels & Resorts Dallas to the Dallas Love Field Airport on departure day.
    - On tournament days, players will be shuttled from the OMNI Hotels & Resorts Dallas to Cedar Crest Golf Course and back to the hotel after their round.
    - Omni Hotels and Resorts is providing lodging for players at no cost. 

    Food & Beverage:
    - Provided by Southwest Airlines Showcase at Cedar Crest Golf Course
    Schedule of Events:
    - Complete event details will be released soon.
    - Each day will begin with breakfast at OMNI Hotels & Resorts
    Golf Course:
    Cedar Crest Golf Course
    - Founded in 1919, this A.W. Tillinghast classic gem hosted the 1927 PGA Championship won by Walter Hagen as well as the 1954 UGA Negro National Open won by Dr. Charlie Sifford. The historic golf course annually hosts the AT&T Byron Nelson Operation Appreciation Pro-Am as well as the Dallas Amateur Championship. 
    Tournament Yardages and Tees:
    - 2024 Yardages will be released soon.

    - The general guideline for yardages is below.  The final rating will be set prior to the start of the competition.
    - Men: Combo of Green/Black Tees at approx. 6,500 yards  (Rating 73.8/73.2)
    - Women: Combo of Gold/Silver Tees at approx. 5,800 yards  (Rating 77.1/74.6)
    - NOTE: Most golf courses have four (4) Par 3s.  Cedar Crest has six (6).  The extra two Par 3s (as opposed to Par 4s) makes the course appear about 400-500 yards short on paper due to the 2 “missing” “drives”...
    - Any tee forward of the Official Yardage may be used due to course set-up or weather conditions.
    - A course map can be seen at https://www.golfcedarcrest.com/golf-course/course-details
    Practice Rounds:
    - Fri., Nov. 8 - Anytime
    - Sat., Nov. 9 - Shotgun start at 12:00 PM
    - Sun., Nov. 10 - Sponsor-Am Golf Outing at 10 AM (All players and sponsors)
    - Practice Area Operating Hours: Open daily from 7:30 AM until 5:00 PM (weather permitting)

    Yardage Book:
    - Provided to players at registration. If a player would like to purchase an additional yardage book, use this link to purchase from StrackaLine (10 days to ship) or purchase on site at Cedar Crest.

    Scoring and Rules Officiating:
    Northern Texas PGA
    - The Northern Texas PGA is one of the leading PGA sections in America and conducts over 150 championships annually. 

    Operations Partner:
    Salesmanship Club of Dallas
    - Salesmanship Club of Dallas annually conducts the PGA TOUR'S CJ Cup Byron Nelson here in Dallas and is one of the tour's top stops of the year.

    TV Coverage:
    Golf Channel
    - Monday, Nov 11 - 1:30 - 4:30 p.m. CST
    - Tuesday, Nov 12 - 1:30 - 4:30 p.m. CST
    - Wednesday, Nov 13 - 1:30 - 4:30 p.m. CST

  • Location:
    - Cedar Crest Golf Course - 1800 Southerland Avenue, Dallas, TX 75203
    - Free and open to the public. Spectators should pre-register their attendance by visiting www.iamagolfer.com starting anytime after October 8th.

    - Spectators must walk and remain clear of play.
    - Entrance is via Legends Way, which is to the RIGHT of the clubhouse.

    Spectator Access:
    - Spectators will have access to the pro shop inside the clubhouse; however, Legends Bar & Grill will be closed.

    Spectator Food & Beverage:
    - Spectators may purchase food and beverage from onsite food trucks at their own expense via cash or credit card.

    2024 Southwest Airlines Showcase Parking Map
    - Free and located at 1717 Southerland Ave., Dallas, TX 75203 (NW of main entrance). All sponsors and specially invited guests will have a reserved parking spot in the Cedar Crest GC lot denoted by signage.

    - Hotel Partner: OMNI Hotels & Resorts Dallas located at 555 S. Lamar, Dallas, Texas, 75202 

    - Located in the clubhouse, near the practice range, behind #4 and #15 greens.
    Live Leaderboard: 
    - Can be seen at www.iamagolfer.com once the tournament begins.

    - Click here to view FAQs
  • Thank you for your interest in volunteering at The Southwest Airlines Showcase at Cedar Crest. We look forward to having you and making this a great event!

    Volunteer opportunities include: 

    • Sponsorship/Marketing
    • Event Operations (Starter, Marshal, Spotter, Set-Up, etc.)
    • TV Operations
    • Leadership of Micro-Activations (Special Dinners, HQ Visits, Player Arrivals, etc.)
    • Volunteers have the opportunity to assist with activities ranging from now through December. 


    • Friday, November 8
    • Saturday, November 9
    • Sunday, November 10
    • Monday, November 11
    • Tuesday, November 12
    • Wednesday, November 13 


To learn more or get involved, contact This email address is being protected from spambots. You need JavaScript enabled to view it..



18 hours of live and replay coverage
 - Elite field of 21 men and 21 women players enjoying maximum exposure
- Travel, lodging, and more provided by Southwest Airlines, Omni Hotels & Resorts, Zero Restriction / B. Draddy sportswear, and other tournament partners
- Compete with fellow game changers building lasting friendships while inspiring countless others

Leading Game Changers Who Participated in the Inaugural Southwest Airlines Showcase at Cedar Crest Included:
Everett Whitten Jr., Howard University
Kris Stiles, San Jose State University
Greg Odom Jr., Howard University 
C.M. Mixon, University of Louisville 
Rondarius Walters, Prairie View A&M University 
Trey Rusthoven, Central Michigan University
Amber Pennington, Delaware State University
Allyn Stephens, University of Tulsa
Kaiyuree Moodley, UNC Charlotte
Shyla Brown, McKinney, TX
Emma Henningsson, University of South Dakota
Kendall Jackson, Howard University
and 30 more elite amateurs..!

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To learn more or get involved, contact This email address is being protected from spambots. You need JavaScript enabled to view it..