• Sub Banner 1

Untitled design 16

Volunteer Opportunities - Full - Closed

Get Involved - Donate

The inaugural Southwest Airlines Showcase at Cedar Crest is a televised amateur invitational spotlighting the talents of top college-aged golfers from diverse backgrounds. The 54-hole stroke play event will feature concurrent championships for exceptional fields of 21 men and 21 women.

The tournament will debut with 3 days of live coverage (1:30 - 4:30pm CST) on GOLF Channel November 13-15, 2023.


Preceding the three days of competition there will be a Player Reception, Visit to Southwest Airlines HQ, Nike Community Based Junior Golf Clinic, Topgolf Welcome Party, Sunday morning Sponsor-Am and Sunday evening Trailblazers, Leaders and Legends Dinner with Hall of Famer Renee Powell, Charles Sifford Jr., Roger Steele, and many others!
Player eligibility criteria includes but is not limited to:
- Must be an amateur (as of Nov. 15, 2023)
- Top 10 highest ranking individuals per aggregate rankings of Showcase Selection Committee
- Highest finishing eligible participant in allied events
- Special invitation

The inaugural Southwest Airlines Showcase at Cedar Crest winners will receive:
- Custom Southwest Airlines Showcase at Cedar Crest Iconic Heart Trophy
- Airfare and SWAg Pack courtesy of Southwest Airlines
- Exemption into APGA event at TPC Sawgrass (Male winner)
Exemption into APGA Juneteenth Celebration in Los Angeles (Female winner)
Exemption into TX State Amateur Championship (must be TX resident)
Exemption into LPGA Ascendant Monday Qualifier (Female winner)
- Exemption into Texas State Open
- Exemption into Texas Women's Open

The final field of contestants can be seen here.

If on mobile, utilize the drop down to scroll through Player, Spectator, and Volunteer information.

  • Player Application: CLICK HERE
    If interested in being considered for the 2024 Southwest Airlines Showcase at Cedar Crest please complete the application above.

    Entry Fee:

    - Fees are covered by the I AM a Golfer Foundation and include 54 holes of competition, Sponsor Am outing or practice round(s), airfare, lodging, meals, professional development activities, a player gift package, and more!
    - Air transportation provided by Southwest Airlines 

    - Players and families will be shuttled from the Dallas Love Field Airport to the OMNI Hotels & - Resorts Dallas on arrival day and from OMNI Hotels & Resorts Dallas to the Dallas Love Field Airport on departure day.
    - On tournament days, players will be shuttled from the OMNI Hotels & Resorts Dallas to Cedar Crest Golf Course and back to the hotel after their round.
    - Omni Hotels and Resorts is providing lodging for players at no cost. 

    Food & Beverage:
    - Provided by Southwest Airlines Showcase at Cedar Crest Golf Course
    Schedule of Events:
    - Complete event details will be released soon.
    - Each day will begin with breakfast at OMNI Hotels & Resorts
    Golf Course:
    Cedar Crest Golf Course
    - Founded in 1919, this A.W. Tillinghast classic gem hosted the 1927 PGA Championship won by Walter Hagen as well as the 1954 UGA Negro National Open won by Dr. Charlie Sifford. The historic golf course annually hosts the AT&T Byron Nelson Operation Appreciation Pro-Am as well as the Dallas Amateur Championship. 
    Tournament Yardages and Tees:
    - 2024 Yardages will be released soon.

    - The general guideline for yardages is below.  The final rating will be set prior to the start of the competition.
    - Men: Combo of Green/Black Tees at approx. 6,500 yards  (Rating 73.8/73.2)
    - Women: Combo of Gold/Silver Tees at approx. 5,800 yards  (Rating 77.1/74.6)
    - NOTE: Most golf courses have four (4) Par 3s.  Cedar Crest has six (6).  The extra two Par 3s (as opposed to Par 4s) makes the course appear about 400-500 yards short on paper due to the 2 “missing” “drives”...
    - Any tee forward of the Official Yardage may be used due to course set-up or weather conditions.
    - A course map can be seen at https://www.golfcedarcrest.com/golf-course/course-details
    Practice Rounds:
    - Fri., Nov. 8 - Anytime
    - Sat., Nov. 9 - Shotgun start at 12:00 PM
    - Sun., Nov. 10 - Sponsor-Am Golf Outing at 10 AM (All players and sponsors)
    - Practice Area Operating Hours: Open daily from 7:30 AM until 5:00 PM (weather permitting)

    Yardage Book:
    - Provided to players at registration. If a player would like to purchase an additional yardage book, use this link to purchase from StrackaLine (10 days to ship) or purchase on site at Cedar Crest.

    Scoring and Rules Officiating:
    Northern Texas PGA
    - The Northern Texas PGA is one of the leading PGA sections in America and conducts over 150 championships annually. 

    Operations Partner:
    Salesmanship Club of Dallas
    - Salesmanship Club of Dallas annually conducts the PGA TOUR'S CJ Cup Byron Nelson here in Dallas and is one of the tour's top stops of the year.

    TV Coverage:
    Golf Channel
    - Monday, Nov 11 - 1:30 - 4:30 p.m. CST
    - Tuesday, Nov 12 - 1:30 - 4:30 p.m. CST
    - Wednesday, Nov 13 - 1:30 - 4:30 p.m. CST

  • Location:
    - Cedar Crest Golf Course - 1800 Southerland Avenue, Dallas, TX 75203
    - Free and open to the public. Spectators should pre-register their attendance by visiting www.iamagolfer.com starting anytime after October 8th.

    - Spectators must walk and remain clear of play.
    - Entrance is via Legends Way, which is to the RIGHT of the clubhouse.

    Spectator Access:
    - Spectators will have access to the pro shop inside the clubhouse; however, Legends Bar & Grill will be closed.

    Spectator Food & Beverage:
    - Spectators may purchase food and beverage from onsite food trucks at their own expense via cash or credit card.

    2024 Southwest Airlines Showcase Parking Map
    - Free and located at 1717 Southerland Ave., Dallas, TX 75203 (NW of main entrance). All sponsors and specially invited guests will have a reserved parking spot in the Cedar Crest GC lot denoted by signage.

    - Hotel Partner: OMNI Hotels & Resorts Dallas located at 555 S. Lamar, Dallas, Texas, 75202 

    - Located in the clubhouse, near the practice range, behind #4 and #15 greens.
    Live Leaderboard: 
    - Can be seen at www.iamagolfer.com once the tournament begins.

    - Click here to view FAQs
  • Thank you for your interest in volunteering at The Southwest Airlines Showcase at Cedar Crest. We look forward to having you and making this a great event!

    Volunteer opportunities include: 

    • Sponsorship/Marketing
    • Event Operations (Starter, Marshal, Spotter, Set-Up, etc.)
    • TV Operations
    • Leadership of Micro-Activations (Special Dinners, HQ Visits, Player Arrivals, etc.)
    • Volunteers have the opportunity to assist with activities ranging from now through December. 


    • Friday, November 8
    • Saturday, November 9
    • Sunday, November 10
    • Monday, November 11
    • Tuesday, November 12
    • Wednesday, November 13 


To learn more or get involved, contact This email address is being protected from spambots. You need JavaScript enabled to view it..
To donate, click HERE



 Confirmed Leading Game Changers for The Inaugural Southwest Airlines Showcase at Cedar Crest Include:

Everett Whitten Jr., Howard University
Kris Stiles, San Jose State University
Greg Odom Jr., Howard University 
C.M. Mixon, University of Louisville 
Rondarius Walters, Prairie View A&M University 
Trey Rusthoven, Central Michigan University
Amari Smith, University of North Georgia 
Allyn Stephens, University of Tulsa
Kaiyuree Moodley, Charlotte University
Kendall Jackson, Howard University
Brenna Preap, Grand Canyon Univeristy
Shyla Brown, McKinney, TX
and 30 more elite amateurs..!

If interested in being considered for the 2024 Southwest Airlines Showcase at Cedar Crest please click here to complete the application.

Partners 2


Avid Golfer (Pgs. 49 & 59)
Lone Star Golf
SMU Cox Today (Pgs. 54 - 57)

Texas Metro News
Dallas Morning News
Univision 23 DFW

To learn more or get involved, contact This email address is being protected from spambots. You need JavaScript enabled to view it..
To donate, click HERE